Let’s Braid, a modern braiding service, sought a fresh and inviting visual identity to resonate with their target audience. I began by exploring the core values of the service—creativity, community, and self-expression. The resulting logo combines fluid shapes inspired by the art of braiding itself, symbolizing unity and elegance. The color palette, featuring warm hues, enhances the approachable and stylish feel.

This new identity was applied across various touchpoints, from digital platforms to physical merchandise, ensuring a consistent and vibrant presence. Let’s Braid now stands out as a go-to destination for contemporary braiding services, embodying a balance of tradition
and artistry